About

About Us

Bringing the Spirit of Austin to the World At YARNA, we don’t just make clothes – we embody a lifestyle. Born and raised in the heart of Texas, our brand is a celebration of everything that makes Austin, Texas, unique. From the quirky charm of our food trucks to the soul-stirring live music, from the vibrant nightlife to the down-home Texas hospitality, we’re here to bottle up that magic and share it with the world.

Our Roots in Austin

Austin is more than just our home – it’s our inspiration. This city is alive with creativity, individuality, and a certain “weirdness” that we embrace with open arms. Whether it’s jamming to live music under the Texas stars, grabbing tacos from your favorite food truck, or just enjoying the laid-back Southern vibe, Austin’s spirit is infectious. Our designs reflect that energy and bring a piece of the Austin lifestyle to you, no matter where you are.

Celebrating the Weird and the Wonderful

“Keep Austin Weird” isn’t just a slogan – it’s a way of life. At YARNA, we’re all about embracing what makes Austin different. Our clothing captures the soul of the city: bold, vibrant, and unapologetically unique. Each piece is a tribute to the culture, music, food, and quirky charm that Austin is known for.

Taking Austin to the World

We believe the world could use a little more Austin. That’s why we’re on a mission to take the spirit of this city far beyond the Texas borders. Whether you’re rocking one of our tees at a local concert or sporting a hoodie halfway around the globe, you’re carrying a little piece of Austin with you. Because wherever you go, the love of good music, good food, and good times should follow.

More Than Just Apparel

Our brand is a community. We collaborate with local artists, support homegrown businesses, and give back to the city that inspires us. From sponsoring live music events to working with sustainability initiatives, we’re dedicated to keeping Austin’s creative spirit alive and thriving.

Join the Movement

We invite you to join us on this journey. Wear our designs, share the Austin vibe, and help us bring the heart of this city to the world. Because at YARNA, it’s not just about clothing – it’s about a culture. And whether you’re a local or just love what Austin stands for, you’re part of this story.

Let’s keep it weird. Let’s keep it Austin. Let’s take it global.